All intellectual property (IP) rights are territorial, including trade marks (referred to as ‘trademarks’ for businesses in Europe and the USA). Your business needs to make sure your trade mark has the right protection in place for where you do business and a strategy allowing your trade mark portfolio to develop in line with your business growth plans.

It is important you get advice specifically for your individual business requirements and plans. In addition, different territories may need different methods of trade mark protection, whether national applications or one of the international structures, for example the Madrid Protocol, the smaller Benelux system or the more familiar EUTM.

Our experts have wide-reaching experience in the creation and development of international trade mark strategies. We can help you create a cost-effective and pragmatic brand strategy, allowing your trade mark portfolio to grow with your business. We can offer bespoke advice for your business on key territories, scope of trade mark protection and the best method by which protection may be sought.

Once the strategy has been developed, our team can help with its implementation, whether that comprises new trade mark applications, commercial arrangements with third parties or an enhanced commitment to monitoring and taking action against infringing third party companies.